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  • "Good design doesn’t cost, but it pays." [Richard H. Driehaus]
  • good design is potentially good business
  • signature architects
  • office buildings designed by signature architects have rents that are 5-7% higher and sell for prices 17% higher
  • "Good design is good business." [Thomas Watson, Jr.]
  • Good design depends on a good design process.
  • great designers have taught us how to translate the inherent complexities of architectural design into subsets of interlinked decisions with an eye on the overall result
  • "When I am working on a problem, I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong." [Richard Buckminster ‘Bucky’ Fuller]
  • consider what kind of elements may justify a premium
  • design beyond the baseline minimum necessity
  • the premium is justified on the basis of the value of the design
  • buildings with high environmental ratings are attracting tenants quicker than similar buildings without ratings
  • The challenge remains how to manage and deliver projects where longevity and worth are valued along with cost and price
  • Educated clients and developers realise that good design – including high performance – is good business – Green is the colour of money
  • "What works good is better than what looks good.  Because what works good lasts." [Ray Eames]

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