urban audience
Urban Data Analytics Application: Visibility & Audience By Spatial Networks Analysis
Abstract
The visibility and the study of the audience in urban environment has been always a useful indicator for Real-State and advertising decisions between others. While traditionally this kind of analysis requires a fieldwork, or a huge computation times, in last decades the democratization of computational power have allowed to analyse the urban morphology to predict the people urban displacements providing indicators to help marketers optimize their locations decisions.
The objective of this research is to developpe a tool which allows measure the visibility and the audience for an urban element or location (buildings, façades, …) by the study of the visibility properties with a three-dimensional ray traced analysis and the audience by the last advances in Spatial Network Analysis.
Credits
Student: Alvaro Cosidó Lopez
Academic Tutor :Sébastien Perrault - ECHOES.PARIS
Professional Tutor : Aymeric de la Bachellerie – Franck Boutté Consultants
Date : 2016-201
