DESIGN THINKING

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      • Creating value through sustainable design http://ift.tt/2eLxHqi

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        • Design is a process. The idea is to develop purposeful and innovative solutions that embody functional and aesthetic demands and that are based on needs and the intended user.
        • It’s applied on digital and physical services and processes as well as environments
        • many loops of “concepting” and testing.
        • The people-driven approach is key, together with system thinking.
        • We’re creating value from different perspectives in this way.
        • Typically, what we’ve found is that if you have the right design, at the right price point, that is driving sustainability and customer experience in a demonstrable way—that is a key driver of growth for your offering

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