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Good design is good business.
Good design is good business.
Thomas Watson, Jr.
What works good is better than what looks good. Because what works good lasts.
What works good is better than what looks good. Because what works good lasts.
Ray Eames
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
Antoine de Saint-Exupery
[Design means] changing existing situations into preferred ones.
[Design means] changing existing situations into preferred ones.
Herbert Simon
Design isn't problem solving. Design is cultural invention and imagination.
Design isn't problem solving. Design is cultural invention and imagination.
Dan Hill
Transformative Design Sounding Panel session, July 2021
Design is... "decision making, in the face of uncertainty, with a high penalty for error.
Design is... "decision making, in the face of uncertainty, with a high penalty for error.
Morris Asimov